Data Quality Services

DATA QUALITY SERVICES - DRIVEN DECISIONS ARE ONLY AS GOOD AS THE UNDERLYING DATA BEING USED

In today’s economy Data is the fuel that drives business, yet many businesses believe they have poor quality data. For over 30 years we have helped companies improve their data quality to reduce costs, waste, improve marketing results, and yield better business insights.

The Data Quality Service we offer is a customized and comprehensive solution with 6 core data quality elements:

  • Accuracy
  • Consistency
  • Completeness
  • Timely
  • Uniqueness
  • Validity

Data Quality Services offered
address each core elements

Are you ready to elevate your data quality service maturity?

Accuracy

Achieved by our data (email, postal and phone) verification process.

Consistency

 assured by our real time data management process that creates and maintains an authoritative “system of record”. Then regularly comparing all database instances to ensure they are consistent.

Completeness

 achieved by our data enhancement process that continuously appends missing information (demographic, firmographics, email, phone, geographic, and social media)

Timeliness

Assured by ensuring the information is regularly updated and always available when needed.

Uniqueness

Achieved through our matching & de-duplication techniques used in our data management process. This process ensures no duplication or overlaps. This builds trust in data and analysis.

Validity

 Assured by our data cleansing, standardization and value verification for accuracy within the context of use. Using business rules is a systematic approach to assess the validity of data. Invalid data will affect the completeness and trust of data.

Data Quality Services

Data Quality Service Offerings

Verify and standardize addresses worldwide, helping you save time and improve efficiency

 

Eliminate bad emails by validating them before using them.

 

Make sure the numbers you’ve collected are accurate before you call or text

 

Match, identify and remove duplicate records from your database.

 
 

identify change of address moves and update your database with new addresses. Millions of households and businesses move every year.

 
 
Deceased, DMA Choice, Nursing Homes, Prisons

Problems Caused by Poor Data Quality Service

Decision-Making, Marketing, and Business Development:

  • Wasted Time: Marketing and business development teams spend time cleaning data instead of driving business initiatives.
  • Ineffective Campaigns: Inaccurate or incomplete data leads to poor targeting, resulting in missed marketing opportunities.
  • Poor Decisions: Decisions and forecasts based on outdated or incorrect data lead to bad strategies, harming profitability and overall performance.
  • Customer Retention: Lack of personalized experiences due to poor data can increase customer churn and revenue loss.

CRM Functionality and User Adoption Issues:

  • Relationship Scoring: Accurate CRM functions, such as relationship scoring, rely on complete and correct data.
  • Data-Driven Tools: Real-time tools like LexisNexis rely on proper data mapping to function correctly.
  • Orphaned Records: Missing fields or orphaned records degrade system performance.
  • User Trust: Poor data hygiene erodes trust, reducing CRM adoption, and perpetuates further data deterioration.

Regulatory Risks and Reputational Damage:

  • Non-Compliance: Failure to comply with privacy laws like GDPR, CCPA can lead to fines and lawsuits.
  • Business Loss: Miscommunication, such as sending documents to the wrong contact, can cause severe reputational damage, litigation, and immediate business loss.

Maintaining high data quality services is essential for driving business success, maximizing sales, marketing and CRM functionality, and avoiding costly legal risks.

Don’t let bad data undermine your Analytics or Modeling efforts. Effortlessly identify and correct labeling inconsistencies to train better AI models. Realize Limitless Possibilities of AI with Better Data

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