Dale Going Bio
Dale Going
A veteran digital marketer and email operations leader with 25+ years of experience building high-performing programs across the digital marketing ecosystem. She began her career at Music Marketing Network, which evolved into ConsumerNet, an early opt-in email marketing pioneer later acquired by 24/7 Media in 1999 as part of its digital-marketing expansion. Internet News
She later joined Datagence / V12 Group, contributing through the firm’s growth and industry consolidation. In 2016, DataMentors acquired V12 Group and rebranded the combined company V12 Data. This set the stage for Porch Group’s acquisition of V12 Data in 2021 to bolster its mover and homeowner marketing capabilities (destinationcrm.com). Today, Dale serves as a digital marketing expert advisor at RE Advisory. She currently advices Contact Fuel, Giant Partners, Ludex, and Radio Play Today, where she helps them enhance deliverability, automate lifecycle messaging, and turn email into a dependable revenue channel.
With more than two decades of experience in email operations and digital marketing, she has overseen deployment systems, ISP relationships, and data-driven marketing programs for organizations like Porch Media Group, V12 Data to 24/7 Media, helping brands improve engagement and performance across their digital communications.
Personal
Dale is a passionate chocolatier in her spare time and raised a set of beautiful twin girls. She lives near the beach, loves her dog and the outdoors.