AI Marketing Strategy Marketing stands tall as one of the prime beneficiaries of artificial intelligence (AI). At its core, marketing entails deciphering customer Read More
Key Differences of B2B vs Consumer Digital Marketing In the world of digital marketing, whether targeting businesses (B2B) or consumers (B2C), the strategies and approaches employed can significantly Read More
The Changing Landscape of Device Tracking in AdTech Google may have been very slow to sunsetting cookies, but now wants to join the effort to phasing out the Read More
Marketing Technology Stack 101 You have probably heard of various technology stacks (OSI seven layer model, TCP/IP model, W3C web architecture model). With the Read More